Adam Koppel
Group Creative Director & Writer

Bio

OpenAI - Creative Lead

2024 - Current: Create external marketing, messaging and strategy for all products, experiments and research programs. Helping build internal creative, production and design department .

Anomaly Berlin / London / New York - Group Creative Director

2021-2024: Worked in an inter-office capacity across three locations t o manage Android, Google, Aston Martin, Comfort and PokerStars. Managed creatives and staff in three different countries on accounts to bring to life global work.

Freelance - Group Creative Director / Copywriter / helpful dude

2019-2021: Spent a few years freelancing and getting back to just writing. Worked with just about everyone: W+K London, AKQA, Anomaly, Mccann, 180LA+Amsterdam, RGA NY, We are Pi, ACNE, TBWA, Media Monks, and more.

72&Sunny Amsterdam - Group Creative Director

2017-2019: Managed Lynx/Axe account globally, Johnnie Walker across Europe and select Adidas projects.

72&Sunny LA - Group Creative Director

2015-2017: Ran all creative on Starbucks, launching two global Red Cup campaigns, as well as, heading up LG projects with the NCAA.

Wieden+Kennedy Tokyo - Creative Director

2012-2015: Ran both Nike Japan and Nike Korea accounts to not only adapt global work, but make market specific campaigns across all sport and seasons. I also ran the Beats by Dre and Facebook account. Helped to create the first ever Facebook campaign in Japan. (Back when it was called Facebook.)

CAmp+King - Creative Director

2009-2012: Was employee number four and helped build the agency from the ground up. Played a key role in all parts of building the shop from culture to creative to staffing. Joined with 5 employees and left when we were comfortably over 30. An amazing time to learn what it takes to run an agency beyond just the creative side.

Publicis & Hal riney - Associate Creative Director

2005-2009: Was my first real and full time agency gig. Rose from Jr. Writer to Associate Creative Director. I worked on every account that I could get onto, but cut most of my chops and spent most of my time on Walmart and building the US Cellular account.

Venables Bell & PArtners - Copywriter

2004-2005: Was lucky enough to work freelance on different accounts just as VBP was getting going and could learn so much from Paul Venables and Greg Bell.

MAd Dogs & Englishmen - Intern

2003-2004: We all have to start somewhere and I can think of no better place than this classic and acclaimed NY shop, especially for a writer.